Art Direction

Pluto provides pillows personalized to your body–how you sleep, and what you like—from answers given in a simple questionnaire process. Working with the existing identity by designer Kyle Tezak, and partnering with the stellar development team at Camp Quiet, we were brought on to dream up the best way to bring this questionnaire process online, an integral part of the the launch of the brand.

The core of the website is the questionnaire, a casual but engineered inquiry in three parts: your body type, your current pillow, and your ideal sleeping preferences. We went king size for this experience — big text, big buttons, and a big results page displaying your answers in a clear completed fill-in-the-blank format. Alongside the questions is an animated rocket ship to accompany you on your journey to the quiet sleep of deep space.

Forest commissioned photographer Stephanie Gonot on all website imagery, including a series of animated .gifs, to show how precise and fun the brand’s voice could be.